Neal Mueller – Page 2

Video– Talk at Battery SF about Fix Maps

Here’s the recorded video of a 5-minute talk I gave at Battery San Francisco about Fix Maps. The talk format is called “Ignite” which calls for 20 slides that auto-advance every 15 seconds. Here’s the slides from the talk. ... Read More

How To Build A Snow Cave

Snow caves are fun to build and provide warm places to sleep and take shelter from a storm. This is a brief how-to guide to building a snow cave. The snow cave in this example was built by 4 people near Skinner Hut at the edge of the timberline in late-December 2015 at 11,620 feet. Builders were Brett Poulin, Chris, Nick, and me, Neal Mueller. The cave we built was large enough to sleep and provi... Read More

Analysis of 250 SaaS Pricing Pages

This guy analyzed 250 SaaS pricing pages — here’s what he found: The average number of packages is three and a half 50% highlight a package as the best option 69% of companies sell the benefits 81 percent organize prices low to high 38 percent list their most expensive package as ‘Contact us’ The most common call to action is ‘Buy Now’ 36 percent don’t use a contrasting CTA color... Read More

Clever Red Bull advertising in hexadecimal

Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love it. 52 65 64 20 42 75 6c 6c 20 67 69 76 65 73 20 79 6f 75 20... Read More

Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Video of internal 1997 meeting 2-months after Jobs returned to Apple. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards. Worth the 16 minutes if you’re interested in product strategy. [via Mi... Read More

Routine

Looks like someone, maybe mom, walking in New York, on a rainy day, with her army [via Fubiz]. ... Read More

This mountaineers review of the two 2015 mountaineering movies

Here are my thoughts on two mountaineering movies that are in theatres now; Meru and Everest. I liked both movies. Here’s a comparison chart that I put together. ... Read More