Video of internal 1997 meeting 2-months after Jobs returned to Apple. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.
Worth the 16 minutes if you’re interested in product strategy.
[via Mike Dauber]Read More