Earlier this week I blogged about 5 simple questions you can ask to determine AI hype. Today I saw something with more hype than I would expect from a respected tech company. “eBay determines this price through a machine learned model of the product’s sales prices within the last 90 days.” In my opinion this price prediction […]
As Machine Learning captures our imagination, it’s important to separate the material from the hype. Here are 5 simple questions you should ask to help reduce AI hype: “How much training data is required?” “Can this work unsupervised (= without labelling the examples)?” “Can the system predict out of vocabulary names?” (i.e. Imagine if I […]
Skip to 3:01 to learn how the automobile differential allows a vehicle to turn a corner while keeping the wheels from skidding. It’s brilliant product marketing, using language and concepts to conceptualize the product features into something that everyone understands and wants to buy.
This guy analyzed 250 SaaS pricing pages — here’s what he found: The average number of packages is three and a half 50% highlight a package as the best option 69% of companies sell the benefits 81 percent organize prices low to high 38 percent list their most expensive package as ‘Contact us’ The most common call […]
Best definition I’ve seen of growing products on the web. A growth hacker is someone who has thrown out the traditional product playbook and replaced it with only what is testable, trackable, scalable…while their marketing brethren track vague notions like branding and mindshare, growth hackers relentlessly pursue users and growth (source: Ryan Holiday). My take: […]
A sign of over-exuberance. What some might call a bubble. Seen in San Francisco’s Mission district.
Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love […]
Video of internal 1997 meeting 2-months after Jobs returned to Apple. He defines marketing as values. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards. Worth the 16 minutes if […]
Excerpt from 100 years of Brinton, a website devoted to appreciating data visualization author Willard Brinton. I passionately believe Brinton should be as well known as other pioneers of data visualisation (Playfair,Priestley, Minard) and modern authors (Few, Tufte, Cairo) I agree. Below is an image from Brinton’s book, which is more about data visualization than about […]
Excerpt from Y-Combinator article on ideas for new startups. [source: YCombinator Blog] —- Enterprise Software – Software used by large companies is still awful and still very lucrative. Category-defining enterprise software companies will emerge to solve problems for every vertical, every business size, and every job function. Here are 3 specific areas we think are […]