[Update] Book: Born to Run

In my previous blog post I mentioned that runners are more likely to get injured in expensive shoes than in less expensive shoes, and even less likely to get injured running barefoot. Customers are spending money to hurt themselves. This is based on Christopher McDougall’s research in the book Born To Run. A few of my friends […]

Book: Born to Run

I picked up an interesting book today. Born To Run says runners are more likely to get injured in expensive shoes than in less expensive shoes, and even less likely to get injured running barefoot. In other words, the author believes customers are spending money to hurt themselves. Could it be that cheaper shoes force runners […]