![[Update] Book: Born to Run](https://nealmueller.com/wp-content/uploads/2009/09/2440779305_6709b5607d.jpg)
In my previous blog post I mentioned that runners are more likely to get injured in expensive shoes than in less expensive shoes, and even less likely to get injured running barefoot. Customers are spending money to hurt themselves. This is based on Christopher McDougall’s research in the book Born To Run. A few of my friends …