In my previous blog post I mentioned that runners are more likely to get injured in expensive shoes than in less expensive shoes, and even less likely to get injured running barefoot. Customers are spending money to hurt themselves. This is based on Christopher McDougall’s research in the book Born To Run.
A few of my friends have suggested that people that buy expensive running shoes are more likely to drive themselves harder and get injured. This angle is addressed in the book — Chris talked about casual runners who run three times a week and still get injured in expensive shoes.
So, I still believe that spending money on expensive shoes is a waste of cash. You’re better off making shoes out of 2 liter bottles, as in the picture.Read More