Analysis of 250 SaaS Pricing Pages

Dropbox Pricing

This guy analyzed 250 SaaS pricing pages — here’s what he found:

  • The average number of packages is three and a half
  • 50% highlight a package as the best option
  • 69% of companies sell the benefits
  • 81 percent organize prices low to high
  • 38 percent list their most expensive package as ‘Contact us’
  • The most common call to action is ‘Buy Now’
  • 36 percent don’t use a contrasting CTA color
  • 63 percent offer a free trial
  • 4% of companies offer pricing on a sliding scale
  • 81 percent of packages are named
  • 6% show a money back guarantee on-page

Read the full report.

Clever Red Bull advertising in hexadecimal

Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love it.

52 65 64 20 42 75 6c 6c 20 67 69 76 65 73 20 79 6f 75 20 77 69 69 69 6e 67 73 2e

Red bull advertising in hexadecimal billboard

Red bull advertising in hexadecimal billboard

Apple – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Video of 1997 keynote 2-months after Jobs returned to Apple. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.

Worth the 16 minutes if you’re interested in product strategy.

[via Mike Dauber]

When in Iceland

When in Iceland I recommend renting a vehicle. It’s a round island with a single ring road.
When renting a vehicle I recommend a 4×4. There are no trees, so you can drive anywhere.
When renting a 4×4 I recommend renting a Land Rover. The British were an adventurous lot.
When renting a Land Rover, get a Defender. It protected the King of England well enough now didn’t it.
When renting a Defender, get a Super with the armor. Iceland is icy.
When getting a Super, get a modified Super. You’ll want the snorkel, compressor, and 38″ tires.
Use ISAK 4×4 Rental.

ISAK Super Depender ModifiedISAK Super Depender ModifiedISAK Super Depender Modified

 

A video and my travel map for Iceland: Iceland Map

The Thinner Your CV, the More Valuable Your MBA

Andrew Hussey of the University of Memphis did a study of 1000 MBA students. He found that the value of an MBA decreases as the students get more pre-MBA experience. Most of my Wharton colleagues found the value to be a lot more than 20%.

MBA Value

About Project Graph: At Wharton we’re taught that everything can be graphed. This is my attempt to graph my goings-on.

Appreciating Willard Brinton’s data visualization

Excerpt from 100 years of Brinton, a website devoted to appreciating data visualization author Willard Brinton.

I passionately believe Brinton should be as well known as other pioneers of data visualisation (Playfair,Priestley, Minard) and modern authors (Few, Tufte, Cairo)

I agree. Below is an image from Brinton’s book, which is more about data visualization than about ocean liners, but I find both interesting.

Growth in the Length of Ocean Liners

I agree that Brinton’s book is awesome. It’s called Graphic Methods of Presenting Facts. You can read it below, for free.