Neal Mueller

How To Build A Snow Cave

Snow caves are fun to build and provide warm places to sleep and take shelter from a storm. This is a brief how-to guide to building a snow cave.

The snow cave in this example was built by 4 people near Skinner Hut at the edge of the timberline in late-December 2015 at 11,620 feet. Builders were Brett Poulin, Chris, Nick, and me, Neal Mueller. The cave we built was large enough to sleep and provide eating quarters and shelter for 4 people. It included a vapor escape for cooking.

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Analysis of 250 SaaS Pricing Pages

Dropbox Pricing

This guy analyzed 250 SaaS pricing pages — here’s what he found:

The average number of packages is three and a half
50% highlight a package as the best option
69% of companies sell the benefits
81 percent organize prices low to high
38 percent list their most expensive package as ‘Contact us’
The most common call to action is ‘Buy Now’
36 percent don’t use a contrasting CTA color
63 percent offer a free trial
4% of companies offer pricing on a sliding scale
81 percent of packages are named
6% show a money back guarantee on-page

Read the full report.

Clever Red Bull advertising in hexadecimal

Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love it.

52 65 64 20 42 75 6c 6c 20 67 69 76 65 73 20 79 6f 75 20 77 69 69 69 6e 67 73 2e

Red bull advertising in hexadecimal billboard

Clever Red Bull advertising in hexadecimal

Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Video of internal 1997 meeting 2-months after Jobs returned to Apple. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.

Worth the 16 minutes if you’re interested in product strategy.

[via Mike Dauber]

Routine

Looks like someone, maybe mom, walking in New York, on a rainy day, with her army [via Fubiz].

This mountaineers review of the two 2015 mountaineering movies

2015mountaineeringmovieposters

Here are my thoughts on two mountaineering movies that are in theatres now; Meru and Everest. I liked both movies.

Here’s a comparison chart that I put together.

movie comparison

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When in Iceland

When in Iceland I recommend renting a vehicle. It’s a round island with a single ring road.
When renting a vehicle I recommend a 4×4. There are no trees, so you can drive anywhere.
When renting a 4×4 I recommend renting a Land Rover. The British were an adventurous lot.
When renting a Land Rover, get a Defender. It protected the King of England well enough now didn’t it.
When renting a Defender, get a Super with the armor. Iceland is icy.
When getting a Super, get a modified Super. You’ll want the snorkel, compressor, and 38″ tires.
Use ISAK 4×4 Rental.