Here’s the recorded video of a 5-minute talk I gave at Battery San Francisco about Fix Maps. The talk format is called “Ignite” which calls for 20 slides that auto-advance every 15 seconds.
Here’s the slides from the talk.
How To Build A Snow Cave
Snow caves are fun to build and provide warm places to sleep and take shelter from a storm. This is a brief how-to guide to building a snow cave.
The snow cave in this example was built by 4 people near Skinner Hut at the edge of the timberline in late-December 2015 at 11,620 feet. Builders were Brett Poulin, Chris, Nick, and me, Neal Mueller. The cave we built was large enough to sleep and provide eating quarters and shelter for 4 people. It included a vapor escape for cooking.
Analysis of 250 SaaS Pricing Pages
This guy analyzed 250 SaaS pricing pages — here’s what he found:
- The average number of packages is three and a half
- 50% highlight a package as the best option
- 69% of companies sell the benefits
- 81 percent organize prices low to high
- 38 percent list their most expensive package as ‘Contact us’
- The most common call to action is ‘Buy Now’
- 36 percent don’t use a contrasting CTA color
- 63 percent offer a free trial
- 4% of companies offer pricing on a sliding scale
- 81 percent of packages are named
- 6% show a money back guarantee on-page
Read the full report.
A sign of over-exuberance
A sign of over-exuberance. What some might call a bubble. Seen in San Francisco’s Mission district.
Clever Red Bull advertising in hexadecimal
Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love it.
52 65 64 20 42 75 6c 6c 20 67 69 76 65 73 20 79 6f 75 20 77 69 69 69 6e 67 73 2e
Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997
Video of internal 1997 meeting 2-months after Jobs returned to Apple. He defines marketing as values. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.
Worth the 16 minutes if you’re interested in corporate strategy and product branding.
[via Mike Dauber]
Routine
Looks like someone, maybe mom, walking in New York, on a rainy day, with her army [via Fubiz].
This mountaineers review of the two 2015 mountaineering movies
Here are my thoughts on two mountaineering movies that are in theatres now; Meru and Everest. I liked both movies.
Here’s a comparison chart that I put together.
Continue reading “This mountaineers review of the two 2015 mountaineering movies”
When in Iceland
When in Iceland I recommend renting a vehicle. It’s a round island with a single ring road.
When renting a vehicle I recommend a 4×4. There are no trees, so you can drive anywhere.
When renting a 4×4 I recommend renting a Land Rover. The British were an adventurous lot.
When renting a Land Rover, get a Defender. It protected the King of England well enough now didn’t it.
When renting a Defender, get a Super with the armor. Iceland is icy.
When getting a Super, get a modified Super. You’ll want the snorkel, compressor, and 38″ tires.
Use ISAK 4×4 Rental.
A video and my travel map for Iceland: Iceland Map
Sunset Ocean Beach Yesterday
