Neal Mueller

This guy analyzed 250 SaaS pricing pages — here’s what he found:

• The average number of packages is three and a half
• 50% highlight a package as the best option
• 69% of companies sell the benefits
• 81 percent organize prices low to high
• 38 percent list their most expensive package as ‘Contact us’
• The most common call to action is ‘Buy Now’
• 36 percent don’t use a contrasting CTA color
• 63 percent offer a free trial
• 4% of companies offer pricing on a sliding scale
• 81 percent of packages are named
• 6% show a money back guarantee on-page

Read the full report.

Best definition I’ve seen of growing products on the web.

A growth hacker is someone who has thrown out the traditional product playbook and replaced it with only what is testable, trackable, scalable…while their marketing brethren track vague notions like branding and mindshare, growth hackers relentlessly pursue users and growth (source: Ryan Holiday). My take: not sure this works for enterprise all the time, but it’s a nice idea.

A sign of over-exuberance. What some might call a bubble. Seen in San Francisco’s Mission district.

Video of internal 1997 meeting 2-months after Jobs returned to Apple. He defines marketing as values. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.

Worth the 16 minutes if you’re interested in corporate strategy and product branding.

[via Mike Dauber]