Definition of product growth hacker

Best definition I’ve seen of growing products on the web.

A growth hacker is someone who has thrown out the traditional product playbook and replaced it with only what is testable, trackable, scalable…while their marketing brethren track vague notions like branding and mindshare, growth hackers relentlessly pursue users and growth (source: Ryan Holiday). My take: not sure this works for enterprise all the time, but it’s a nice idea.

Clever Red Bull advertising in hexadecimal

Want to know how to spell “Red Bull gives you wiiings.” in hexadecimal? Check out these two red bull advertisement in silicon valley. Here’s a hex to text converter to see for yourself. It’s not a recruiting ad, because this is the only job they have in SF. Must be just advertising to thirsty programmers. I love it.

52 65 64 20 42 75 6c 6c 20 67 69 76 65 73 20 79 6f 75 20 77 69 69 69 6e 67 73 2e

Red bull advertising in hexadecimal billboard

Red bull advertising in hexadecimal billboard

Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Video of internal 1997 meeting 2-months after Jobs returned to Apple. He defines marketing as values. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’ billboards are reminiscent of the 2015 ‘Shot on Iphone 6’ billboards.

Worth the 16 minutes if you’re interested in corporate strategy and product branding.

[via Mike Dauber]

When in Iceland

When in Iceland I recommend renting a vehicle. It’s a round island with a single ring road.
When renting a vehicle I recommend a 4×4. There are no trees, so you can drive anywhere.
When renting a 4×4 I recommend renting a Land Rover. The British were an adventurous lot.
When renting a Land Rover, get a Defender. It protected the King of England well enough now didn’t it.
When renting a Defender, get a Super with the armor. Iceland is icy.
When getting a Super, get a modified Super. You’ll want the snorkel, compressor, and 38″ tires.
Use ISAK 4×4 Rental.

ISAK Super Depender ModifiedISAK Super Depender ModifiedISAK Super Depender Modified

 

A video and my travel map for Iceland: Iceland Map