Apple Confidential – Steve Jobs on “Think Different” – Internal Meeting Sept. 23, 1997

Video of internal 1997 meeting 2-months after Jobs returned to Apple. Sets the vision as something other than speeds and feeds. Launches the brand for the next 15-years, which you can see even today. The 1997 ‘Think Different’¬†billboards are reminiscent of the 2015 ‘Shot on Iphone 6’¬†billboards.

Worth the 16 minutes if you’re interested in product strategy.

[via Mike Dauber]